Email & Lifecycle

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Four automated email paths branch from a Shopify cart node, one highlighted as it loops back to a repeat order.

Shopify email flows that drive revenue: the UK guide

Build Shopify email flows that drive revenue: welcome, abandoned cart, post-purchase and winback automations for UK stores, with Klaviyo benchmarks.

23 June 2026 12 min read

Mind the Margin

A short weekly email for small-business owners

Mind the Margin shares practical, no-hype ways to protect margin and get more from websites, SEO, email, listings and AI workflows. Plain and useful. No spam, no hard sell.

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