Case studies
E-commerce · CJC Gains
E-commerce · Manuka Doctor
Work that shipped
Two published projects so far, both Amazon A+ content systems: lifting tape for CJC Gains and New Zealand Manuka honey for Manuka Doctor. Each study sets out the challenge, the module system we designed and built, and the buyer objections it answers, in the order a shopper meets them. We do not publish sales, traffic or ranking figures unless a client agrees to disclose them; the proof is the work itself, which you can inspect.
Stronger on the shelf: Amazon A+ content for CJC Gains
- Challenge
- Lifting tape is a crowded, near-commodity category on Amazon. Most listings compete on price and bullet points. CJC Gains needed its product page to do what the category rarely does: communicate grip stability, durability and cross-sport versatility fast enough to stop a scrolling buyer, and warmly enough to start a brand relationship rather than a one-off purchase.
- Approach
- A complete A+ content system rather than a stack of banners. The page is structured as an argument: lead benefit modules pair motivational typography with product photography; a custom icon set shows the tape working across weightlifting, gymnastics, climbing and more; an illustrated five-step application guide removes the "will I use this right?" objection; and a closing module converts the brand's training-culture voice into a direct call to action.
- Outcome
- A+ content that turned a commodity lifting tape into a brand with a point of view — grip, durability and versatility told in five scrolls.
Provenance you can scroll: Amazon A+ content for Manuka Doctor
- Challenge
- Manuka honey sells at a premium that only holds if the buyer believes the jar. The category is thick with vague claims and inconsistent grading, and a £30+ price point gets one scroll to justify itself. Manuka Doctor needed its Amazon listing to carry the weight of provenance — New Zealand origin, MGO certification, independent testing — without reading like a compliance document.
- Approach
- A long-form A+ narrative built on trust in layers. The page opens with origin — landscape, blossom, jar — then moves through brand heritage and certification badges, independent dual-laboratory verification, wellness benefits told through a custom icon set, and a culinary section ("Bee Creative") that converts the product from supplement to staple. An educational infographic on Manuka history rewards the reader who scrolls to the end, and the close returns to origin and authentication.
- Outcome
- Authenticity, origin and certification turned into a visual story — premium New Zealand honey that earns its price before the buyer reaches the reviews.