The signal that survives.
We design, build and run software that earns its keep — for brands that want fewer moving parts and more things that work.
- AI-search-firstevery build ships ready for Google AI Overviews and LLM answers
- Senior-ledthe people you meet do the work — UK-based, no offshore, no juniors
- Fixed pricescope and cost agreed up front, so there are no surprise invoices
- Local partnerPeterborough-based, working with Cambridgeshire and UK-wide clients
The AI-era offers most agencies don't have yet
What we do
Need the whole map first? See all services across audience, content, presence, engagement, AI and security. Or compare DIY, big agency and True Noise, run a free AI visibility check, or meet the Peterborough & Cambridgeshire team.
Work that shipped
Stronger on the shelf: Amazon A+ content for CJC Gains
A+ content that turned a commodity lifting tape into a brand with a point of view — grip, durability and versatility told in five scrolls.
E-commerceProvenance you can scroll: Amazon A+ content for Manuka Doctor
Authenticity, origin and certification turned into a visual story — premium New Zealand honey that earns its price before the buyer reaches the reviews.
From Mind the Margin
All posts
Shopify Scripts stop on 30 June: move to Functions now
Legacy Shopify Scripts stop running on 30 June 2026, with no warning at checkout. What breaks, who is affected, and how to migrate to Functions in time.
25 June 2026 5 min read

Shopify's free agentic-readiness scanner: what it tests
Shopify's free agentic-readiness scanner at shopify.com/agentic-readiness tests technical structured data only. What its checks cover, and what they don't.
24 June 2026 4 min read

Google AI Mode and AI Overviews: the UK Shopify job now
Google AI Overviews now hit 14% of shopping queries and AI Mode has been live in the UK since July 2025. What UK Shopify stores must do to stay discoverable.
23 June 2026 4 min read
Plain numbers, flexible scope
One monthly price, capacity you point at whatever matters most this month. No lock-in — rolling monthly, 30 days' notice.
- Essential£350per month
- Growth£750per month
- Scale£990per month
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Mind the Margin shares practical, no-hype ways to protect margin and get more from websites, SEO, email, listings and AI workflows. Plain and useful. No spam, no hard sell.
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