[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cs-manuka-doctor":3,"cs-related-manuka-doctor":78},{"id":4,"title":5,"body":6,"canonicalUrl":13,"categories":14,"challenge":17,"client":18,"cover":19,"description":10,"draft":23,"extension":24,"gallery":25,"impact":55,"meta":56,"metrics":13,"navigation":57,"outcome":58,"path":59,"pillars":60,"publishedAt":61,"relatedSlugs":62,"scopeNotes":63,"sector":66,"seo":67,"services":70,"sitemap":72,"solution":75,"stem":76,"summary":58,"testimonial":13,"updatedAt":13,"__hash__":77},"caseStudies\u002Fcase-studies\u002Fmanuka-doctor.md","Provenance you can scroll: Amazon A+ content for Manuka Doctor",{"type":7,"value":8,"toc":9},"minimark",[],{"title":10,"searchDepth":11,"depth":11,"links":12},"",2,[],null,[15,16],"ecommerce","design","Manuka honey sells at a premium that only holds if the buyer believes the jar. The category is thick with vague claims and inconsistent grading, and a £30+ price point gets one scroll to justify itself. Manuka Doctor needed its Amazon listing to carry the weight of provenance — New Zealand origin, MGO certification, independent testing — without reading like a compliance document.","Manuka Doctor",{"src":20,"alt":21,"loading":22},"\u002Fimages\u002Fcase-studies\u002Fmanuka-doctor\u002Fmanuka-doctor-preview.svg","Amazon A+ content for Manuka Doctor combining New Zealand landscape photography, the honey jar and certification badges","eager",false,"md",[26,31,35,39,43,47,51],{"src":27,"alt":28,"caption":29,"loading":30},"\u002Fimages\u002Fcase-studies\u002Fmanuka-doctor\u002Fmanuka-doctor01.svg","Product showcase module with the 525 MGO honey jar, Manuka blossoms and New Zealand landscape behind certification badges","Product showcase — origin and certification","lazy",{"src":32,"alt":33,"caption":34,"loading":30},"\u002Fimages\u002Fcase-studies\u002Fmanuka-doctor\u002Fmanuka-doctor02.svg","Brand heritage module covering the company's history, MGO rating badges and traceability icons","Heritage and trust elements",{"src":36,"alt":37,"caption":38,"loading":30},"\u002Fimages\u002Fcase-studies\u002Fmanuka-doctor\u002Fmanuka-doctor03.svg","Wellness module with icons for immune support, brain function and digestive health around lifestyle photography","Wellness benefits — custom icons",{"src":40,"alt":41,"caption":42,"loading":30},"\u002Fimages\u002Fcase-studies\u002Fmanuka-doctor\u002Fmanuka-doctor04.svg","Laboratory module showing a scientist at work with dual-testing certification badges","Scientific verification — dual testing",{"src":44,"alt":45,"caption":46,"loading":30},"\u002Fimages\u002Fcase-studies\u002Fmanuka-doctor\u002Fmanuka-doctor05.svg","Culinary module with food photography of pancakes, fruit salad, drinks and marinades under the headline Bee Creative","Culinary applications",{"src":48,"alt":49,"caption":50,"loading":30},"\u002Fimages\u002Fcase-studies\u002Fmanuka-doctor\u002Fmanuka-doctor06.svg","Educational infographic on Manuka honey history and production with botanical illustrations","Education — history and production",{"src":52,"alt":53,"caption":54,"loading":30},"\u002Fimages\u002Fcase-studies\u002Fmanuka-doctor\u002Fmanuka-doctor07.svg","Closing module with eco-conscious messaging, the New Zealand origin story and the MGO 525 jar","Brand story conclusion","Every premium-price objection gets a module: is it real (certification,\ntraceability), is it tested (dual-lab verification), is it good for me\n(wellness icons), will I actually use it (culinary applications). The\nstructure does the reassurance work the price demands. The result is a\nlisting where the premium feels explained rather than asserted — and a\nmodular trust framework the brand can carry across its wider range.",{},true,"Authenticity, origin and certification turned into a visual story — premium New Zealand honey that earns its price before the buyer reaches the reviews.","\u002Fcase-studies\u002Fmanuka-doctor",[16],"2026-01-01",[],{"Design":64,"Build":65},"Review of the Manuka category's trust problem — grading confusion, authenticity claims — and mapping of the objections a premium buyer needs answered in sequence. Content strategy and narrative arc across seven modules; visual system combining landscape and product photography, certification badging, custom wellness icons and botanical illustration; food photography art direction for the culinary section.","Production of all modules to Amazon A+ specifications, balancing image-led storytelling with the platform's text and accessibility constraints. Publication and QA across desktop and the Amazon app, with attention to how the long-form narrative paces on a phone screen.","E-commerce",{"title":68,"description":69},"Amazon A+ content for Manuka Doctor — case study | True Noise","How A+ content design gave Manuka Doctor's New Zealand honey a provenance story on Amazon: certification, lab verification, wellness benefits and culinary use, structured to justify a premium price.",[71],"Design",{"loc":59,"priority":73,"changefreq":74},0.8,"monthly","A long-form A+ narrative built on trust in layers. The page opens with origin — landscape, blossom, jar — then moves through brand heritage and certification badges, independent dual-laboratory verification, wellness benefits told through a custom icon set, and a culinary section (\"Bee Creative\") that converts the product from supplement to staple. An educational infographic on Manuka history rewards the reader who scrolls to the end, and the close returns to origin and authentication.","case-studies\u002Fmanuka-doctor","80qhqf6F65g4a41nXnzCzN92dgNajfhLLAQCNn4nUMc",[]]