[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cs-cjc-gains":3,"cs-related-cjc-gains":70},{"id":4,"title":5,"body":6,"canonicalUrl":13,"categories":14,"challenge":17,"client":18,"cover":19,"description":10,"draft":23,"extension":24,"gallery":25,"impact":47,"meta":48,"metrics":13,"navigation":49,"outcome":50,"path":51,"pillars":52,"publishedAt":53,"relatedSlugs":54,"scopeNotes":55,"sector":58,"seo":59,"services":62,"sitemap":64,"solution":67,"stem":68,"summary":50,"testimonial":13,"updatedAt":13,"__hash__":69},"caseStudies\u002Fcase-studies\u002Fcjc-gains.md","Stronger on the shelf: Amazon A+ content for CJC Gains",{"type":7,"value":8,"toc":9},"minimark",[],{"title":10,"searchDepth":11,"depth":11,"links":12},"",2,[],null,[15,16],"ecommerce","design","Lifting tape is a crowded, near-commodity category on Amazon. Most listings compete on price and bullet points. CJC Gains needed its product page to do what the category rarely does: communicate grip stability, durability and cross-sport versatility fast enough to stop a scrolling buyer, and warmly enough to start a brand relationship rather than a one-off purchase.","CJC Gains",{"src":20,"alt":21,"loading":22},"\u002Fimages\u002Fcase-studies\u002Fcjc-gains\u002Fcjc-gains-full.svg","Amazon A+ content layout for CJC Gains lifting tape, combining bold typography, instructional illustrations and product photography","eager",false,"md",[26,31,35,39,43],{"src":27,"alt":28,"caption":29,"loading":30},"\u002Fimages\u002Fcase-studies\u002Fcjc-gains\u002Fcjc-gains-01.svg","Product benefits module pairing key features with photography of the lifting tape and custom sports icons","Benefits module — features and photography","lazy",{"src":32,"alt":33,"caption":34,"loading":30},"\u002Fimages\u002Fcase-studies\u002Fcjc-gains\u002Fcjc-gains-02.svg","Infographic of custom icons showing the tape in use across weightlifting, gymnastics, climbing and other sports","Versatility across sports — custom icon set",{"src":36,"alt":37,"caption":38,"loading":30},"\u002Fimages\u002Fcase-studies\u002Fcjc-gains\u002Fcjc-gains-03.svg","Illustrated five-step guide showing how to apply thumb tape, with hand drawings and short instructions","Application guide — five steps, custom illustration",{"src":40,"alt":41,"caption":42,"loading":30},"\u002Fimages\u002Fcase-studies\u002Fcjc-gains\u002Fcjc-gains-04.svg","Benefits module with motivational headline, product photography and a weightlifter silhouette","Benefits module — motivational framing",{"src":44,"alt":45,"caption":46,"loading":30},"\u002Fimages\u002Fcase-studies\u002Fcjc-gains\u002Fcjc-gains-05.svg","Closing call-to-action module with a fitness model and empowering headline","Closing call to action","The listing moved from describing a product to making a case for it. Every\nmodule answers a specific buyer hesitation — grip, longevity, fit to my\nsport, ease of use — in the order a shopper meets them. The result is a\nlisting that sells the way the brand talks — confident, practical, a little\nloud — and a reusable module system CJC Gains can extend to future products\nwithout starting from zero.",{},true,"A+ content that turned a commodity lifting tape into a brand with a point of view — grip, durability and versatility told in five scrolls.","\u002Fcase-studies\u002Fcjc-gains",[16],"2026-01-01",[],{"Design":56,"Build":57},"Category and competitor review on Amazon; identification of the buyer objections the content had to answer, and the order to answer them in. Content strategy and module architecture; typography and layout system; custom sports icon set; original step-by-step application illustrations; art direction of product photography within the modules.","Production of all modules to Amazon A+ specifications — dimensions, file constraints and text-overlay rules. Publication to the listing and post-launch QA across desktop and the Amazon app.","E-commerce",{"title":60,"description":61},"Amazon A+ content for CJC Gains — case study | True Noise","How strategic A+ content design gave CJC Gains' lifting tape a brand story on Amazon: benefit modules, custom icons, an illustrated application guide and a conversion-focused close.",[63],"Design",{"loc":51,"priority":65,"changefreq":66},0.8,"monthly","A complete A+ content system rather than a stack of banners. The page is structured as an argument: lead benefit modules pair motivational typography with product photography; a custom icon set shows the tape working across weightlifting, gymnastics, climbing and more; an illustrated five-step application guide removes the \"will I use this right?\" objection; and a closing module converts the brand's training-culture voice into a direct call to action.","case-studies\u002Fcjc-gains","vyw0Lrdrb-LKKwr1JfxbG-F7PFjCqD9ywTxG3uf77Oc",[]]