[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-news":3},[4,232,481,719,967,1165],{"id":5,"title":6,"author":7,"body":8,"cover":192,"description":197,"draft":198,"extension":199,"faq":200,"funnelStage":210,"labels":211,"meta":213,"navigation":214,"path":215,"pinned":198,"primaryLabel":212,"publishedAt":216,"readingTime":210,"seo":217,"sources":218,"stem":228,"summary":210,"type":229,"updatedAt":230,"__hash__":231},"blog\u002Fblog\u002Fshopify-scripts-deprecation-functions.md","Shopify Scripts stop on 30 June: move to Functions now","True Noise",{"type":9,"value":10,"toc":183},"minimark",[11,22,25,30,41,82,85,93,97,100,108,112,120,129,133,136,155,168,172,175],[12,13,14],"blockquote",{},[15,16,17,21],"p",{},[18,19,20],"strong",{},"Update — 4 July 2026:"," the 30 June cut-off has now passed. On Shopify's timeline, Scripts stopped executing on that date, so any discount, shipping or payment logic still running on Scripts should already be failing silently at checkout. This is no longer a migrate-before job — it is a check-and-fix-now one: test your checkout today and rebuild the revenue-critical rules as Functions first.",[15,23,24],{},"Legacy Shopify Scripts stop running on 30 June 2026, and the failure is silent: any discount, shipping or payment rule still on Scripts simply stops applying at checkout, with no banner, email or warning. You have not been able to create or edit Scripts since 15 April 2026. The replacement is Shopify Functions, a different technology that needs development time, so the job now is to find what you run on Scripts and migrate it before the deadline.",[26,27,29],"h2",{"id":28},"what-is-happening-to-shopify-scripts","What is happening to Shopify Scripts?",[15,31,32,33,40],{},"Shopify is retiring Scripts on a fixed two-stage timeline, confirmed in its ",[34,35,39],"a",{"href":36,"rel":37},"https:\u002F\u002Fchangelog.shopify.com\u002Fposts\u002Fshopify-scripts-deprecation",[38],"nofollow","changelog",". Scripts are the Ruby snippets that Shopify Plus stores have used to customise discounts, shipping rates and payment methods at checkout. The platform is moving that logic to Shopify Functions, and the old system is being switched off.",[42,43,44,57],"table",{},[45,46,47],"thead",{},[48,49,50,54],"tr",{},[51,52,53],"th",{},"Date",[51,55,56],{},"What changes",[58,59,60,74],"tbody",{},[48,61,62,66],{},[63,64,65],"td",{},"15 April 2026",[63,67,68,69,73],{},"You can no longer create or edit Shopify Scripts; existing Scripts keep running but cannot be changed (",[34,70,72],{"href":36,"rel":71},[38],"Shopify",")",[48,75,76,79],{},[63,77,78],{},"30 June 2026",[63,80,81],{},"All Shopify Scripts stop executing; any discount, shipping or payment logic running on Scripts no longer applies",[15,83,84],{},"The risk is the quiet way it fails. After 30 June a Script does not error or alert anyone; the custom logic just stops, so a discount you rely on can disappear from checkout while everything else looks normal.",[12,86,87],{},[15,88,89,92],{},[18,90,91],{},"The deadline, and the catch."," All Shopify Scripts stop running on 30 June 2026, with no checkout error, banner or email – a discount or shipping rule can fail silently while the rest of your store looks fine.",[26,94,96],{"id":95},"who-does-this-affect","Who does this affect?",[15,98,99],{},"Mainly Shopify Plus stores, plus any store running Script logic it inherited. Scripts were a Plus feature, so smaller plans are rarely affected directly. The catch is the store that does not realise it depends on a Script: a “buy one, get one” rule, a tiered shipping discount or a hidden payment-method restriction set up months ago by an agency or a freelancer. If a past developer built a checkout promotion, assume a Script may be behind it until you have checked.",[15,101,102,103,107],{},"Shopify provides a ",[34,104,106],{"href":36,"rel":105},[38],"Scripts customizations report"," that lists what your store currently runs, so you can see your exposure rather than guess.",[26,109,111],{"id":110},"what-is-replacing-scripts-and-why-is-it-not-a-quick-swap","What is replacing Scripts, and why is it not a quick swap?",[15,113,114,115,119],{},"Shopify Functions, which are compiled WebAssembly modules that run inside Shopify’s core infrastructure at set points in the checkout. They are faster and more robust than Scripts, but they are a different technology, not a syntax tweak. A Script cannot be pasted into a Function; the logic has to be rebuilt, tested on a development store and deployed, which makes it part of the wider ",[34,116,118],{"href":117},"\u002Fservices\u002Fpresence\u002Fecommerce-stores","Shopify store-build and migration"," job rather than a copy-and-paste fix.",[15,121,122,123,128],{},"That is why this is a development task with a lead time, not an afternoon’s work. Agency migration estimates put a focused move of 5 to 15 Scripts at roughly 8 to 14 weeks, including scoping, building, quality assurance and a monitored production cutover, according to ",[34,124,127],{"href":125,"rel":126},"https:\u002F\u002Fautonomoustech.ca\u002Fblog\u002Fshopify-scripts-deprecation-june-2026\u002F",[38],"Autonomous Technologies",". With the deadline days away, the realistic goal for most stores now is to protect the highest-value logic first.",[26,130,132],{"id":131},"what-should-a-shopify-store-do-this-week","What should a Shopify store do this week?",[15,134,135],{},"Find out what you run on Scripts, then migrate the rules that touch revenue first. Work in this order:",[137,138,139,143,146,149,152],"ol",{},[140,141,142],"li",{},"Open the Scripts customizations report in your admin and list every active Script.",[140,144,145],{},"Rank them by revenue impact: a checkout discount or shipping rule that shapes orders comes before a cosmetic tweak.",[140,147,148],{},"Rebuild the high-impact logic as Shopify Functions, or replace it with a public app that does the same job.",[140,150,151],{},"Test each Function on a development store, confirm the discount, rate or payment rule behaves exactly as before, then deploy.",[140,153,154],{},"Watch checkout after cutover, because the failure mode is silent and a missed rule shows up as margin, not an error.",[15,156,157,158,162,163,167],{},"This is platform housekeeping rather than the wider 2026 shift, but it shares a theme with the ",[34,159,161],{"href":160},"\u002Fblog\u002Fshopify-spring-26-edition-ucp-catalog","Spring ’26 Edition changes"," and the broader move described in our ",[34,164,166],{"href":165},"\u002Fblog\u002Fagentic-commerce-uk-shopify-stores","agentic commerce guide for UK Shopify stores",": your checkout logic, like your product data, increasingly lives as code and structured data that has to be maintained deliberately.",[26,169,171],{"id":170},"get-your-checkout-logic-migrated-in-time","Get your checkout logic migrated in time",[15,173,174],{},"If discounts, shipping or payment rules at your checkout still run on Scripts, the safe deadline has effectively passed for a relaxed migration.",[176,177,180],"tn-cta",{"heading":171,"label":178,"to":179},"Book a migration review","\u002Fcontact",[15,181,182],{},"We will audit what you run, prioritise the revenue-critical rules and rebuild them as Functions before 30 June.",{"title":184,"searchDepth":185,"depth":185,"links":186},"",2,[187,188,189,190,191],{"id":28,"depth":185,"text":29},{"id":95,"depth":185,"text":96},{"id":110,"depth":185,"text":111},{"id":131,"depth":185,"text":132},{"id":170,"depth":185,"text":171},{"src":193,"alt":194,"width":195,"height":196},"\u002Fimages\u002Fblog\u002Fshopify-scripts-deprecation-functions-hero.webp","Stacked code files migrating along arrows into a grid of modules, one highlighted, beside a deadline calendar.",2000,857,"Legacy Shopify Scripts stop running on 30 June 2026, with no warning at checkout. What breaks, who is affected, and how to migrate to Functions in time.",false,"md",[201,204,207],{"question":202,"answer":203},"When exactly do Shopify Scripts stop working?","On 30 June 2026 all Shopify Scripts stop executing, per Shopify's changelog. A separate earlier date, 15 April 2026, already stopped you creating or editing Scripts. Existing Scripts have kept running between those dates, but from 30 June any discount, shipping or payment logic on Scripts no longer applies at checkout.",{"question":205,"answer":206},"Will I get a warning when my Scripts stop?","No. The deprecation is silent: there is no checkout error, banner or email when a Script stops on 30 June. The custom logic simply stops applying, so a discount or shipping rule can quietly fail while the rest of your store looks normal. The safest move is to migrate before the date and monitor checkout afterwards.",{"question":208,"answer":209},"Can I just copy my Scripts into Shopify Functions?","No. Functions are compiled WebAssembly modules, a different technology from the Ruby of Scripts, so the logic has to be rebuilt and tested rather than pasted across. Use Shopify's Scripts customizations report to see what you run, then rebuild each rule as a Function or replace it with a public app that does the same job.",null,[212],"tools",{},true,"\u002Fblog\u002Fshopify-scripts-deprecation-functions","2026-06-25",{"title":6,"description":197},[219,222,225],{"title":220,"url":36,"publisher":72,"date":221},"Shopify Scripts deprecation","2026-04-15",{"title":223,"url":224,"publisher":72,"date":221},"Shopify Scripts will be deprecated on June 30, 2026","https:\u002F\u002Fshopify.dev\u002Fchangelog\u002Fshopify-scripts-will-be-deprecated-on-june-30-2026",{"title":226,"url":125,"publisher":127,"date":227},"Shopify Scripts deprecation June 2026: the Plus migration audit","2026-05-20","blog\u002Fshopify-scripts-deprecation-functions","news","2026-07-04","kBLJo9ixx5Yu6vDHgPRoAhAjnrUIe_wExZVIh84kohg",{"id":233,"title":234,"author":7,"body":235,"cover":441,"description":444,"draft":198,"extension":199,"faq":445,"funnelStage":210,"labels":458,"meta":460,"navigation":214,"path":461,"pinned":198,"primaryLabel":459,"publishedAt":462,"readingTime":210,"seo":463,"sources":464,"stem":479,"summary":210,"type":229,"updatedAt":462,"__hash__":480},"blog\u002Fblog\u002Fshopify-agentic-readiness-scanner.md","Shopify's free agentic-readiness scanner: what it tests",{"type":9,"value":236,"toc":434},[237,246,250,257,266,270,279,288,296,300,303,375,382,386,389,396,405,409,417,427],[15,238,239,240,245],{},"Shopify’s free agentic-readiness scanner, live at ",[34,241,244],{"href":242,"rel":243},"https:\u002F\u002Fwww.shopify.com\u002Fagentic-readiness",[38],"shopify.com\u002Fagentic-readiness"," since 28 April 2026, checks one thing: whether your product page exposes the structured data that AI shopping agents read. It is a no-login URL scan, not a verdict on whether ChatGPT or Copilot will recommend you. Reviews, price and returns still decide that. Here is what the scan tests, and what it leaves to you.",[26,247,249],{"id":248},"what-is-shopifys-agentic-readiness-scanner","What is Shopify’s agentic-readiness scanner?",[15,251,252,253,256],{},"It is a free tool that reads your product page and reports whether the data AI agents need is present and machine-readable. You paste a URL, it scans, and you get a result. Shopify’s own page frames it plainly: “Is your product page optimized for AI selling? We check your product page for the structured data that AI agents read to answer shoppers’ questions” (",[34,254,72],{"href":242,"rel":255},[38],"). No account, no install, no Shopify plan required to run it against any public store.",[15,258,259,260,265],{},"The tool sits alongside Shopify’s ",[34,261,264],{"href":262,"rel":263},"https:\u002F\u002Fwww.shopify.com\u002Fnews\u002Fspring-26-edition-merchant",[38],"Spring ’26 Edition",", which opened the Universal Commerce Protocol and Catalog API to every store on 17 June 2026. The scanner is the diagnostic; the protocols are the plumbing.",[26,267,269],{"id":268},"does-it-really-run-31-checks","Does it really run “31 checks”?",[15,271,272,273,278],{},"The “31 checks across five categories” figure is third-party, not Shopify’s own published number. It comes from independent teardowns reported by ",[34,274,277],{"href":275,"rel":276},"https:\u002F\u002Fwww.shopifreaks.com\u002Fshopify-launches-ai-agent-readiness-tool-that-scores-any-store-url-on-compliance-with-agentic-commerce-protocols\u002F",[38],"Shopifreaks"," on 28 April 2026, grouping the checks as AI discoverability, product schema, transaction readiness, trust signals and operational maturity. Shopify’s public page states no count, so treat 31 as scope guidance, not an official spec.",[15,280,281,282,287],{},"A technical teardown by ",[34,283,286],{"href":284,"rel":285},"https:\u002F\u002Fwww.wislr.com\u002Fresearch\u002Fwhat-shopify-checks-for-agentic-readiness",[38],"WISLR Research"," found the scan fires roughly 45 requests across 41 distinct URLs in about seven seconds, covering discovery files, sitemaps, the catalogue, product pages and policies.",[12,289,290],{},[15,291,292,295],{},[18,293,294],{},"Mind the “31 checks” figure."," That count comes from third-party teardowns, not Shopify’s own published spec – Shopify states no number. Treat 31 as scope guidance, not an official benchmark.",[26,297,299],{"id":298},"what-does-the-scanner-actually-test","What does the scanner actually test?",[15,301,302],{},"It tests technical, machine-readable readiness only. Each category maps to a question an AI agent asks before it can use your store, and the scan can answer all of them by reading HTML.",[42,304,305,318],{},[45,306,307],{},[48,308,309,312,315],{},[51,310,311],{},"Category (third-party labels)",[51,313,314],{},"What it inspects",[51,316,317],{},"A UK store example",[58,319,320,331,342,353,364],{},[48,321,322,325,328],{},[63,323,324],{},"AI discoverability",[63,326,327],{},"Can crawlers find and read your store: robots rules, sitemaps and discovery files",[63,329,330],{},"GPTBot and ClaudeBot are not blocked in robots.txt",[48,332,333,336,339],{},[63,334,335],{},"Product schema",[63,337,338],{},"Product\u002FOffer structured data present and complete",[63,340,341],{},"Price, availability and GTIN in JSON-LD, not just on-screen text",[48,343,344,347,350],{},[63,345,346],{},"Transaction readiness",[63,348,349],{},"Purchase flow and policies exposed as data, not just human pages",[63,351,352],{},"Delivery and returns terms in structured markup",[48,354,355,358,361],{},[63,356,357],{},"Trust signals",[63,359,360],{},"Review and rating data that agents can parse",[63,362,363],{},"AggregateRating in JSON-LD, not a star image",[48,365,366,369,372],{},[63,367,368],{},"Operational maturity",[63,370,371],{},"Consistency and completeness across the catalogue",[63,373,374],{},"No missing variants or orphaned product URLs",[15,376,377,378,381],{},"Category labels and grouping: ",[34,379,277],{"href":275,"rel":380},[38],", 28 April 2026. None of it judges whether your offer is any good.",[26,383,385],{"id":384},"what-does-it-not-test-and-why-does-that-matter","What does it not test, and why does that matter?",[15,387,388],{},"It does not test whether an AI agent will choose you. The scan measures technical readiness; the surface still picks winners on competitive signals it cannot read from your markup.",[390,391,393],"tn-pullquote",{"cite":286,"source":392},"What Shopify checks for agentic readiness",[15,394,395],{},"A store can score a perfect 100 with no reviews and a four-week shipping window and lose to a store scoring 70 with 800 reviews and two-day delivery.",[15,397,398,399,404],{},"Review volume, price competitiveness, conversion rate and return rate decide surfacing, and the scanner reads none of them. A clean score gets you into the running; your product, pricing and service decide the rest. Your returns terms must also meet UK law however you mark them up: under the ",[34,400,403],{"href":401,"rel":402},"https:\u002F\u002Fwww.gov.uk\u002Faccepting-returns-and-giving-refunds",[38],"Consumer Contracts Regulations",", most online shoppers have 14 days to cancel and 14 days to return.",[26,406,408],{"id":407},"how-should-a-uk-shopify-store-use-it","How should a UK Shopify store use it?",[15,410,411,412,416],{},"Run it as a free baseline, fix what it flags, then work on the signals it ignores. The scan quickly finds missing structured data: absent Product schema, an unexposed returns policy, a blocked crawler. Those are real ",[34,413,415],{"href":414},"\u002Fservices\u002Fai-search","AI-search visibility"," gaps worth closing this week.",[15,418,419,420,422,423,426],{},"Then look past the score. A green readiness report will not move thin reviews or slow delivery up an AI recommendation. Structured data makes you legible; the offer makes you chosen. Our ",[34,421,166],{"href":165}," covers the data-hygiene work in depth, and our note on the ",[34,424,425],{"href":160},"Spring ’26 UCP and Catalog opening"," explains the protocols the scanner checks you against.",[176,428,431],{"heading":429,"label":430,"to":179},"Ready to get your store agent-ready?","Book a readiness review",[15,432,433],{},"We will turn the scan’s flags into a prioritised fix list for your UK store.",{"title":184,"searchDepth":185,"depth":185,"links":435},[436,437,438,439,440],{"id":248,"depth":185,"text":249},{"id":268,"depth":185,"text":269},{"id":298,"depth":185,"text":299},{"id":384,"depth":185,"text":385},{"id":407,"depth":185,"text":408},{"src":442,"alt":443,"width":195,"height":196},"\u002Fimages\u002Fblog\u002Fshopify-agentic-readiness-scanner-hero.webp","A product page passing under a magnifier that scans its structured-data tags, with a checklist ticking off beside it.","Shopify's free agentic-readiness scanner at shopify.com\u002Fagentic-readiness tests technical structured data only. What its checks cover, and what they don't.",[446,449,452,455],{"question":447,"answer":448},"Is Shopify's agentic-readiness scanner free?","Yes. The scanner at shopify.com\u002Fagentic-readiness is free and needs no login or Shopify plan. You paste any public store URL and it returns a readiness result in seconds. It launched on 28 April 2026 and checks the structured data AI shopping agents read to answer shopper questions.",{"question":450,"answer":451},"Does the scanner really run 31 checks?","The \"31 checks across five categories\" figure comes from third-party teardowns, not Shopify's own published spec. Shopify's page does not state a number. Independent reviewers group the checks as AI discoverability, product schema, transaction readiness, trust signals and operational maturity. Treat 31 as scope guidance, not an official count.",{"question":453,"answer":454},"Will a high readiness score get my products into ChatGPT or Copilot?","Not on its own. The scanner tests technical readiness only. AI surfaces still pick products on competitive signals it cannot read: review volume, price, conversion and return rate. A perfect score with no reviews and slow shipping can lose to a lower-scoring store with strong reviews and fast delivery.",{"question":456,"answer":457},"What should I fix first after running the scan?","Close the structured-data gaps it flags: unblocked AI crawlers, complete Product and Offer schema, machine-readable delivery and returns policies, and review data in JSON-LD. These are concrete ai search optimisation fixes. Then improve the off-page signals the scan ignores, such as review volume and delivery speed.",[459],"search",{},"\u002Fblog\u002Fshopify-agentic-readiness-scanner","2026-06-24",{"title":234,"description":444},[465,468,470,472,475],{"title":466,"url":242,"publisher":72,"date":467},"Agentic commerce audit (readiness scanner)","2026-04-28",{"title":469,"url":275,"publisher":277,"date":467},"Shopify launches AI agent readiness tool that scores any store URL",{"title":392,"url":284,"publisher":286,"date":471},"2026-05-06",{"title":473,"url":262,"publisher":72,"date":474},"Selling everything, everywhere, all at once: The Spring '26 Edition","2026-06-17",{"title":476,"url":401,"publisher":477,"date":478},"Accepting returns and giving refunds: the law","GOV.UK","2024-01-01","blog\u002Fshopify-agentic-readiness-scanner","CUnkqaZXtrKDoe3xbZgOEad-YWzzz-GhDzNfrtMxYTc",{"id":482,"title":483,"author":7,"body":484,"cover":682,"description":685,"draft":198,"extension":199,"faq":686,"funnelStage":210,"labels":696,"meta":697,"navigation":214,"path":698,"pinned":198,"primaryLabel":459,"publishedAt":699,"readingTime":210,"seo":700,"sources":701,"stem":717,"summary":210,"type":229,"updatedAt":699,"__hash__":718},"blog\u002Fblog\u002Fgoogle-ai-mode-overviews-uk-shopify.md","Google AI Mode and AI Overviews: the UK Shopify job now",{"type":9,"value":485,"toc":675},[486,489,493,502,517,525,529,538,541,599,603,617,644,651,655,662,666,669],[15,487,488],{},"Google AI Mode has been live in UK Search since 28 July 2025, and AI Overviews now appear on 14% of shopping queries, up 5.6 times since November 2025. For a UK Shopify store the change is discovery, not checkout: in-AI purchase on Google still runs only in the US, Canada and Australia. The job now is to make your store machine-readable through a Merchant Center feed and Product, Offer and Review schema.",[26,490,492],{"id":491},"what-is-happening-with-google-ai-mode-and-ai-overviews","What is happening with Google AI Mode and AI Overviews?",[15,494,495,496,501],{},"Shopping answers are moving out of the blue-link list and into AI surfaces. AI Mode, Google’s Gemini-powered conversational search, has appeared as a tab in UK Search and the Google app for Android and iOS since 28 July 2025, per ",[34,497,500],{"href":498,"rel":499},"https:\u002F\u002Fblog.google\u002Faround-the-globe\u002Fgoogle-europe\u002Funited-kingdom\u002Fai-mode-search-uk\u002F",[38],"Google’s UK launch post"," by Hema Budaraju, Vice President of Product Management for Search.",[15,503,504,505,510,511,516],{},"The shopping shift is now measurable. AI Overviews reached 14.0% of shopping queries by March 2026, up 5.6 times from 2.1% in November 2025, across 20.9 million shopping keywords analysed by ",[34,506,509],{"href":507,"rel":508},"https:\u002F\u002Fvisibilitylabs.ai\u002Fai-overviews-shopping-queries\u002F",[38],"Visibility Labs"," and reported by ",[34,512,515],{"href":513,"rel":514},"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ai-overviews-shopping-queries-report-471981",[38],"Search Engine Land"," on 18 March 2026. Roughly one in seven shopping searches now returns a summarised answer above the listings, so being cited inside that answer is the new front door.",[12,518,519],{},[15,520,521,524],{},[18,522,523],{},"The headline number."," AI Overviews now appear on 14% of shopping queries, up 5.6 times in four months – roughly one in seven shopping searches. Being cited inside the answer now matters as much as ranking below it.",[26,526,528],{"id":527},"can-shoppers-check-out-inside-googles-ai-in-the-uk-yet","Can shoppers check out inside Google’s AI in the UK yet?",[15,530,531,532,537],{},"No. UCP-powered checkout on Google, where a shopper buys without leaving the AI surface, runs in three countries only. Google’s Merchant Center help page states the feature “only applies to products with eligibility in the United States, Canada, and Australia, and for participating merchants and partners” (",[34,533,536],{"href":534,"rel":535},"https:\u002F\u002Fsupport.google.com\u002Fmerchants\u002Fanswer\u002F16837055",[38],"Google Merchant Center Help","). The United Kingdom is not on that list.",[15,539,540],{},"So the UK gets the discovery half first. Shoppers ask AI Mode for a product and read an answer that may cite and recommend stores, then click through to your Shopify checkout to buy. The work that earns a citation now is the same work that will support in-AI checkout when it reaches the UK, so nothing you do today is wasted.",[42,542,543,556],{},[45,544,545],{},[48,546,547,550,553],{},[51,548,549],{},"Capability",[51,551,552],{},"Status for UK Shopify stores",[51,554,555],{},"Source",[58,557,558,572,585],{},[48,559,560,563,566],{},[63,561,562],{},"AI Mode in Google Search",[63,564,565],{},"Live since 28 July 2025",[63,567,568],{},[34,569,571],{"href":498,"rel":570},[38],"Google",[48,573,574,577,580],{},[63,575,576],{},"AI Overviews on shopping queries",[63,578,579],{},"14.0% by March 2026, up 5.6x from 2.1% (Nov 2025)",[63,581,582],{},[34,583,509],{"href":507,"rel":584},[38],[48,586,587,590,593],{},[63,588,589],{},"Checkout inside Google’s AI (UCP)",[63,591,592],{},"Not in the UK; US, Canada and Australia only",[63,594,595],{},[34,596,598],{"href":534,"rel":597},[38],"Google Merchant Center",[26,600,602],{"id":601},"what-must-a-uk-shopify-store-do-to-stay-discoverable","What must a UK Shopify store do to stay discoverable?",[15,604,605,606,610,611,616],{},"Make the store machine-readable, because AI surfaces rank what they can parse, not what they can see. That is the practical core of ",[34,607,609],{"href":608},"\u002Fservices\u002Fpresence\u002Fgeo-ai-visibility","GEO and AI search visibility",", not a separate trick. Google’s product structured data guidance is direct: “Providing both structured data on web pages and a Merchant Center feed maximizes your eligibility to experiences and helps Google correctly understand and verify your data” (",[34,612,615],{"href":613,"rel":614},"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fstructured-data\u002Fproduct",[38],"Google for Developers","). The feed sends your catalogue to Google; the on-page schema lets Google verify and enrich each product. Prioritise these:",[618,619,620,626,632,638],"ul",{},[140,621,622,625],{},[18,623,624],{},"Product and Offer schema"," with price, availability and a GTIN, in JSON-LD rather than on-screen text only.",[140,627,628,631],{},[18,629,630],{},"Review and AggregateRating data"," as structured markup, not a star image.",[140,633,634,637],{},[18,635,636],{},"A Merchant Center product feed"," kept current, with VAT-inclusive prices and accurate stock.",[140,639,640,643],{},[18,641,642],{},"Crawler access"," for AI bots, so GPTBot, ClaudeBot and PerplexityBot are not blocked in robots.txt.",[15,645,646,647,650],{},"None of this needs a theme rebuild. It is product-data hygiene, applied because a machine is now the first reader of your catalogue. For the full picture, see our guide on ",[34,648,649],{"href":165},"agentic commerce for UK Shopify stores",".",[26,652,654],{"id":653},"does-structured-data-guarantee-a-citation","Does structured data guarantee a citation?",[15,656,657,658,661],{},"No. Schema makes your store legible to AI surfaces; it does not make your offer the best one. A clean technical profile gets you into the running, then the surface decides on signals it weighs but you do not mark up: review volume, price, delivery speed and returns terms. That is the same boundary Shopify’s free readiness scan draws, which is why a high score does not promise a recommendation, as we explained in ",[34,659,660],{"href":461},"what Shopify’s agentic-readiness scanner really tests",". Treat schema as the entry ticket and your product and service as what wins the citation.",[26,663,665],{"id":664},"where-to-start","Where to start",[15,667,668],{},"Audit one best-selling product page for Product, Offer and Review schema, then confirm your Merchant Center feed carries VAT-inclusive prices and accurate stock. That single pass does more for AI discoverability than any redesign.",[176,670,672],{"heading":665,"label":671,"to":179},"Book a product-data review",[15,673,674],{},"If you would rather have the schema and feed work done properly and checked against UK pricing rules, True Noise will get the structured data and feed right for your UK store.",{"title":184,"searchDepth":185,"depth":185,"links":676},[677,678,679,680,681],{"id":491,"depth":185,"text":492},{"id":527,"depth":185,"text":528},{"id":601,"depth":185,"text":602},{"id":653,"depth":185,"text":654},{"id":664,"depth":185,"text":665},{"src":683,"alt":684,"width":195,"height":196},"\u002Fimages\u002Fblog\u002Fgoogle-ai-mode-overviews-uk-shopify-hero.webp","A search panel feeding a highlighted product card cited inside an AI answer, above a row of related product tiles.","Google AI Overviews now hit 14% of shopping queries and AI Mode has been live in the UK since July 2025. What UK Shopify stores must do to stay discoverable.",[687,690,693],{"question":688,"answer":689},"Can customers buy from my UK store inside Google's AI?","Not yet. UCP-powered checkout on Google runs only in the United States, Canada and Australia, per Google Merchant Center Help. UK shoppers can be shown and recommended your products inside AI Mode, but they click through to your Shopify checkout to pay. The discovery shift is here now; in-AI purchase is not.",{"question":691,"answer":692},"What schema should I add to my Shopify product pages?","Add Product and Offer structured data with price, availability and a GTIN, plus Review and AggregateRating markup, in JSON-LD. Google recommends pairing on-page structured data with a Merchant Center feed to maximise eligibility across its experiences. Keep prices VAT-inclusive for UK shoppers and stock accurate.",{"question":694,"answer":695},"How many shopping searches now show an AI Overview?","By March 2026, AI Overviews appeared on 14.0% of shopping queries, up 5.6 times from 2.1% in November 2025, across 20.9 million shopping keywords analysed by Visibility Labs. That is roughly one in seven shopping searches returning a summarised answer above the listings, so being cited inside the answer now matters as much as ranking below it.",[459],{},"\u002Fblog\u002Fgoogle-ai-mode-overviews-uk-shopify","2026-06-23",{"title":483,"description":685},[702,705,708,711,714],{"title":703,"url":498,"publisher":571,"date":704},"AI Mode now available on Google Search in the UK","2025-07-28",{"title":706,"url":513,"publisher":515,"date":707},"Google AI Overviews now appear on 14% of shopping queries: Report","2026-03-18",{"title":709,"url":507,"publisher":509,"date":710},"AI Overviews now appear on 14% of shopping queries, up 5.6x in 4 months","2026-03-17",{"title":712,"url":534,"publisher":536,"date":713},"About the Universal Commerce Protocol (UCP) and UCP-powered checkout feature on Google","2026-01-12",{"title":715,"url":613,"publisher":615,"date":716},"Intro to structured data markup for products","2026-01-01","blog\u002Fgoogle-ai-mode-overviews-uk-shopify","yu-z11SN1R3S5kODdJqxDIhik_qKz6nbZNtvF5sltQI",{"id":720,"title":721,"author":7,"body":722,"cover":925,"description":928,"draft":198,"extension":199,"faq":929,"funnelStage":210,"labels":939,"meta":941,"navigation":214,"path":942,"pinned":198,"primaryLabel":940,"publishedAt":943,"readingTime":210,"seo":944,"sources":945,"stem":965,"summary":210,"type":229,"updatedAt":230,"__hash__":966},"blog\u002Fblog\u002Fmeta-2-percent-uk-location-fee.md","Meta's 2% UK location fee starts 1 July: what to change",{"type":9,"value":723,"toc":918},[724,731,740,744,757,766,770,782,791,799,803,806,814,820,879,885,889,897,907,909,912],[12,725,726],{},[15,727,728,730],{},[18,729,20],{}," the 1 July start date has now passed. On Meta's announced timeline the 2% fee is live, so it is no longer something to prepare for — it is already sitting on your UK-audience delivery and understating your reported cost-per-result. If you haven't switched your source of truth to the billing hub yet, do it now and re-check the first billed week.",[15,732,733,734,739],{},"From 1 July 2026, Meta adds a 2% location fee to every ad delivered to a UK audience, a pass-through of the UK Digital Services Tax it absorbed until now (",[34,735,738],{"href":736,"rel":737},"https:\u002F\u002Ffinance.yahoo.com\u002Fnews\u002Fmeta-charge-advertisers-fee-offset-182506077.html",[38],"Reuters","). The charge sits on top of your spend and shows only on invoices and the billing hub, never in Ads Manager. So your reported cost-per-result holds steady while your real cost rises 2%. Reconcile against billing before 1 July.",[26,741,743],{"id":742},"what-is-metas-2-uk-location-fee","What is Meta’s 2% UK location fee?",[15,745,746,747,750,751,756],{},"It is a 2% surcharge Meta applies to ad delivery reaching a UK audience, charged on top of your media spend from 1 July 2026 (",[34,748,738],{"href":736,"rel":749},[38],"). The fee is set by where your audience sits, not where your business is registered, so a UK store advertising to UK shoppers pays it regardless of company location (",[34,752,755],{"href":753,"rel":754},"https:\u002F\u002Fwww.webtopia.co\u002Fblog\u002Fmeta-location-fees-2026-uk-eu-dtc-brands",[38],"Webtopia",").",[15,758,759,760,765],{},"It passes on the UK Digital Services Tax, a 2% levy on revenues large platforms earn from UK users, in force since 1 April 2020 under the Finance Act 2020 (",[34,761,764],{"href":762,"rel":763},"https:\u002F\u002Fwww.legislation.gov.uk\u002Fukpga\u002F2020\u002F14\u002Fpart\u002F2",[38],"legislation.gov.uk","). Meta absorbed that cost for six years; from July it passes it to advertisers, the same move Google made in 2020.",[26,767,769],{"id":768},"where-does-the-fee-show-up-and-why-is-that-the-catch","Where does the fee show up, and why is that the catch?",[15,771,772,773,776,777,756],{},"The fee never appears in Ads Manager. It is added as a separate line item after delivery and shows only on your invoice and in the Meta billing hub, broken down by jurisdiction (",[34,774,755],{"href":753,"rel":775},[38],"). Campaign reporting, cost-per-result and any API or export pull keep showing base spend only (",[34,778,781],{"href":779,"rel":780},"https:\u002F\u002Fwww.tdmp.co.uk\u002Finsights\u002Fmeta-location-fees-dst-landing-july-2026-costs-billing-and-affected-ads-explained",[38],"TDMP",[15,783,784,785,790],{},"That gap is the catch. The fee is not deducted from your budget, so a £1,000 UK budget still buys £1,000 of delivery and adds £20, for a £1,020 invoice (",[34,786,789],{"href":787,"rel":788},"https:\u002F\u002Fwww.ayko.com\u002Fblog\u002Fwhat-advertisers-need-to-know-about-metas-2-uk-location-fee",[38],"Ayko","). Your dashboard ROAS and CPA look unchanged while your real numbers move 2% against you. Optimise to Ads Manager figures and you are working from a cost that is quietly out of date.",[12,792,793],{},[15,794,795,798],{},[18,796,797],{},"The catch in one line."," The 2% fee never appears in Ads Manager, only on your invoice and in the billing hub, so your reported CPA and ROAS stay flat while your real cost rises from 1 July.",[26,800,802],{"id":801},"how-much-does-2-actually-cost-and-how-does-it-compare","How much does 2% actually cost, and how does it compare?",[15,804,805],{},"On UK-audience delivery, 2% is the rate. Enter your own monthly UK ad spend below to see the location fee Meta adds on top, and what it adds up to across a year.",[807,808],"tn-calculator",{":input-default":809,":outputs":810,"formula":811,"input-label":812,"input-unit":813},"5000","[{ \"key\": \"monthlyFee\", \"label\": \"Location fee\", \"unit\": \"£\", \"suffix\": \"\u002Fmo\", \"of\": \"input\", \"factor\": 0.02 }, { \"key\": \"annualFee\", \"label\": \"Extra per year\", \"unit\": \"£\", \"suffix\": \"\u002Fyr\", \"of\": \"monthlyFee\", \"factor\": 12 }]","Location fee = monthly spend × 2%","Monthly UK ad spend","£",[15,815,816,817,756],{},"A £5,000 monthly budget carries a £100 fee on top, or £1,200 a year, none of which shows in Ads Manager. Meta’s rate varies by audience country. The UK is at the lower end of the schedule Meta published (",[34,818,738],{"href":736,"rel":819},[38],[42,821,822,832],{},[45,823,824],{},[48,825,826,829],{},[51,827,828],{},"Audience country",[51,830,831],{},"Meta location fee",[58,833,834,842,850,857,864,872],{},[48,835,836,839],{},[63,837,838],{},"United Kingdom",[63,840,841],{},"2%",[48,843,844,847],{},[63,845,846],{},"France",[63,848,849],{},"3%",[48,851,852,855],{},[63,853,854],{},"Italy",[63,856,849],{},[48,858,859,862],{},[63,860,861],{},"Spain",[63,863,849],{},[48,865,866,869],{},[63,867,868],{},"Austria",[63,870,871],{},"5%",[48,873,874,877],{},[63,875,876],{},"Turkey",[63,878,871],{},[15,880,881,882,756],{},"Advertise across these markets and your blended fee depends on the audience split, not a single headline rate (",[34,883,755],{"href":753,"rel":884},[38],[26,886,888],{"id":887},"what-should-a-uk-shopify-advertiser-change-first","What should a UK Shopify advertiser change first?",[15,890,891,892,896],{},"Switch your source of truth for spend from Ads Manager to the billing hub, then rebuild your true cost-per-acquisition and ROAS on the higher number. This is the same kind of ",[34,893,895],{"href":894},"\u002Fservices\u002Faudience\u002Fanalytics-tracking-setup","analytics and tracking setup"," discipline that keeps marketing reports honest. For UK-only spend, divide media-derived figures by 1.02; for mixed-market accounts, weight by audience share. Do this before 1 July so the first billed week does not surprise your margin maths.",[15,898,899,900,903,904,650],{},"Then reconcile the billing hub against your Ads Manager export each month, and revisit any break-even or target-ROAS rule, because a 2% lift on cost narrows the margin on thin-product campaigns first. This is the same measurement hygiene that underpins how stores get found in AI-led shopping, which we cover in our ",[34,901,902],{"href":165},"guide to agentic commerce for UK Shopify stores",", alongside the wider 2026 shift in ",[34,905,906],{"href":160},"what Shopify’s Spring ’26 Edition opened up",[26,908,665],{"id":664},[15,910,911],{},"The fee is small per pound and easy to miss, which is exactly why it distorts decisions made on Ads Manager numbers. Fix your cost model before the first invoice lands.",[176,913,915],{"heading":665,"label":914,"to":179},"Book a measurement check",[15,916,917],{},"We will rebuild your true CPA and ROAS against billed spend, so your budget calls hold up after 1 July.",{"title":184,"searchDepth":185,"depth":185,"links":919},[920,921,922,923,924],{"id":742,"depth":185,"text":743},{"id":768,"depth":185,"text":769},{"id":801,"depth":185,"text":802},{"id":887,"depth":185,"text":888},{"id":664,"depth":185,"text":665},{"src":926,"alt":927,"width":195,"height":196},"\u002Fimages\u002Fblog\u002Fmeta-2-percent-uk-location-fee-hero.webp","An analytics dashboard above a UK ad-spend table, with one figure highlighted to show the added 2% delivery fee.","From 1 July 2026 Meta adds a 2% fee on UK-audience ad delivery. It shows only on invoices, so your true CPA and ROAS need updating first.",[930,933,936],{"question":931,"answer":932},"Does the 2% fee come out of my campaign budget?","No. Meta adds the fee on top of your spend after delivery, so a £1,000 UK budget buys £1,000 of ads and then bills £20 more, for a £1,020 total. Your campaign still spends its full budget. The fee is a separate charge that appears on the invoice and in the billing hub, not a deduction from your daily or lifetime cap.",{"question":934,"answer":935},"Why is Meta charging this now?","The fee passes on the UK Digital Services Tax, a 2% levy on UK-derived platform revenue in force since 1 April 2020. Meta absorbed the cost for six years and, from 1 July 2026, passes it to advertisers, describing the change as aligning \"with industry standards\". Google made the same move in 2020.",{"question":937,"answer":938},"Does the fee depend on where my business is based?","No. Meta sets the fee by where your audience is located, not where your business is registered. A UK-registered store advertising to French shoppers pays France's 3% on that delivery; a non-UK business advertising to UK shoppers still pays the UK's 2%. For mixed-market accounts, your effective rate is a weighted blend of audience countries.",[940],"paid-media",{},"\u002Fblog\u002Fmeta-2-percent-uk-location-fee","2026-06-22",{"title":721,"description":928},[946,950,953,956,959,962],{"title":947,"url":736,"publisher":948,"date":949},"Meta to charge advertisers a fee to offset Europe's digital taxes","Reuters (via Yahoo Finance)","2026-03-10",{"title":951,"url":753,"publisher":755,"date":952},"Meta Introduces Location Fees on Ads Delivered to UK and EU Audiences from 1 July 2026","2026-03-12",{"title":954,"url":779,"publisher":781,"date":955},"July 2026 Meta Location Fees for Ads - Explained","2026-03-13",{"title":957,"url":787,"publisher":789,"date":958},"What Advertisers Need to Know About Meta's 2% UK Location Fee","2026-03-16",{"title":960,"url":762,"publisher":764,"date":961},"Digital Services Tax (Finance Act 2020, Part 2)","2020-07-22",{"title":963,"url":964,"publisher":477,"date":478},"Digital Services Tax review report","https:\u002F\u002Fwww.gov.uk\u002Fgovernment\u002Fpublications\u002Fdigital-services-tax-review\u002Fdigital-services-tax-review-report","blog\u002Fmeta-2-percent-uk-location-fee","9zjscAp5EkYvzJioD-Fqoam2kIOriKZ8su6lvmYHFXE",{"id":968,"title":969,"author":7,"body":970,"cover":1135,"description":1138,"draft":198,"extension":199,"faq":1139,"funnelStage":210,"labels":1152,"meta":1153,"navigation":214,"path":160,"pinned":198,"primaryLabel":459,"publishedAt":1154,"readingTime":210,"seo":1155,"sources":1156,"stem":1163,"summary":210,"type":229,"updatedAt":1154,"__hash__":1164},"blog\u002Fblog\u002Fshopify-spring-26-edition-ucp-catalog.md","Shopify Spring '26: UCP and Catalog open to every store",{"type":9,"value":971,"toc":1128},[972,976,984,988,997,1004,1008,1016,1024,1027,1086,1093,1097,1110,1117,1119,1122],[26,973,975],{"id":974},"what-changed-in-shopifys-spring-26-edition","What changed in Shopify’s Spring ’26 Edition?",[15,977,978,979,983],{},"On 17 June 2026 Shopify shipped its ",[34,980,264],{"href":981,"rel":982},"https:\u002F\u002Fwww.shopify.com\u002Feditions\u002Fspring2026",[38],", and the headline for store owners is access, not invention. The Universal Commerce Protocol (UCP) and the Catalog API, which previously needed approval, are now open to every store and developer. In practice your products can appear and sell inside AI assistants such as ChatGPT, Copilot and the Shop app, with no extra apps or manual feeds.",[26,985,987],{"id":986},"is-this-a-launch-or-a-maturation-of-agentic-commerce","Is this a launch or a maturation of agentic commerce?",[15,989,990,991,996],{},"This is a maturation, not a launch. Shopify built its agentic commerce layer earlier and gated it behind approval. Spring ’26 removes the gate: “Building on Shopify’s agentic commerce layer used to require approval. That requirement is gone,” the company writes in its ",[34,992,995],{"href":993,"rel":994},"https:\u002F\u002Fwww.shopify.com\u002Fnews\u002Fspring-26-edition-dev",[38],"developer announcement",". Developers now register an agent profile and call a public endpoint, and “Catalog access takes just an API key, no approval needed.” The plumbing existed; Spring ’26 opened the taps.",[15,998,999,1000,650],{},"For a UK Shopify owner, that shifts the question from “can I be in AI shopping?” to “is my product data good enough to be chosen there?” That is the same readiness question behind our ",[34,1001,1003],{"href":1002},"\u002Fservices\u002Fagentic-commerce","agentic commerce service",[26,1005,1007],{"id":1006},"how-do-ucp-and-catalog-put-my-products-in-ai-chat","How do UCP and Catalog put my products in AI chat?",[15,1009,1010,1011,1015],{},"Your store is already enrolled. Shopify states that “Merchants on Shopify with eligible products are in Catalog by default” and “Shopify merchants are UCP-enabled by default” (",[34,1012,1014],{"href":262,"rel":1013},[38],"Spring '26 merchant edition","). Catalog standardises and enriches your product data, then syndicates it to AI surfaces. UCP carries the buying flow – search, cart and checkout – so a shopper can complete a purchase inside the assistant.",[12,1017,1018],{},[15,1019,1020,1023],{},[18,1021,1022],{},"You are already in."," Eligible products are in Catalog by default and your store is UCP-enabled by default – there is nothing to install. The only variable is whether your product data is good enough to be chosen.",[15,1025,1026],{},"Here is what each piece does and what it asks of you.",[42,1028,1029,1042],{},[45,1030,1031],{},[48,1032,1033,1036,1039],{},[51,1034,1035],{},"Component",[51,1037,1038],{},"What it does",[51,1040,1041],{},"What your store needs",[58,1043,1044,1058,1072],{},[48,1045,1046,1049,1055],{},[63,1047,1048],{},"Catalog API",[63,1050,1051,1052,73],{},"Syndicates product details to ChatGPT, Copilot, the Shop app and others (",[34,1053,72],{"href":262,"rel":1054},[38],[63,1056,1057],{},"Eligible products; accurate titles, descriptions and attributes",[48,1059,1060,1063,1069],{},[63,1061,1062],{},"UCP",[63,1064,1065,1066,73],{},"Carries discovery-to-checkout inside AI assistants (",[34,1067,72],{"href":993,"rel":1068},[38],[63,1070,1071],{},"Enabled by default; nothing to install",[48,1073,1074,1077,1083],{},[63,1075,1076],{},"Sidekick guidance",[63,1078,1079,1080,73],{},"Flags what to fix when products surface but do not sell (",[34,1081,72],{"href":262,"rel":1082},[38],[63,1084,1085],{},"A habit of acting on its suggestions",[15,1087,1088,1089,1092],{},"Data quality is the lever. Shopify reports that “AI searches powered by Shopify Catalog convert at 2x the rate of those using scraped data” (",[34,1090,1014],{"href":262,"rel":1091},[38],"). When products appear but stall, Sidekick suggests adding specifications to titles, improving descriptions and filling in missing details.",[26,1094,1096],{"id":1095},"what-should-a-uk-shopify-store-do-this-week","What should a UK Shopify store do this week?",[15,1098,1099,1100,1102,1103,1106,1107,650],{},"Audit the product data that now travels further than your storefront. Check titles, descriptions, specifications and images on your best sellers, because these are the fields AI assistants read and rank. This is the same first-hand quality work we cover in our ",[34,1101,166],{"href":165},", and it pairs with the ",[34,1104,1105],{"href":461},"free agentic-readiness checks"," and your wider ",[34,1108,1109],{"href":698},"Google AI Mode visibility",[15,1111,1112,1113,1116],{},"One caveat on in-chat checkout: UK consumer law follows the sale, not the surface. A purchase made inside an AI assistant still carries the online cancellation and refund duties that apply to distance selling. GOV.UK confirms you must offer a refund when a customer cancels within 14 days of receiving an item, and when goods are “faulty, not as described or does not do what it’s supposed to” (",[34,1114,477],{"href":401,"rel":1115},[38],"). Your returns and refunds policy needs to be as clear in chat as it is on your product pages.",[26,1118,665],{"id":664},[15,1120,1121],{},"Spring ’26 puts your catalogue in front of AI shoppers by default. The advantage goes to the stores whose data is accurate enough to be chosen.",[176,1123,1125],{"heading":665,"label":1124,"to":179},"Book an agentic-commerce audit",[15,1126,1127],{},"We will tell you which products are ready and which need work.",{"title":184,"searchDepth":185,"depth":185,"links":1129},[1130,1131,1132,1133,1134],{"id":974,"depth":185,"text":975},{"id":986,"depth":185,"text":987},{"id":1006,"depth":185,"text":1007},{"id":1095,"depth":185,"text":1096},{"id":664,"depth":185,"text":665},{"src":1136,"alt":1137,"width":195,"height":196},"\u002Fimages\u002Fblog\u002Fshopify-spring-26-edition-ucp-catalog-hero.webp","A central product catalogue inside an archway, fanning products out to four AI assistant panels above a product strip.","Shopify's Spring '26 Edition opens UCP and the Catalog API to every store, putting your products inside AI chat. What it means for UK shops.",[1140,1143,1146,1149],{"question":1141,"answer":1142},"Do I need to install anything to use UCP or Catalog?","No. Shopify states that eligible products are \"in Catalog by default\" and that \"Shopify merchants are UCP-enabled by default\". There is no app to add and no manual feed to maintain. Your work is in the quality of your product data, not the setup.",{"question":1144,"answer":1145},"Which AI assistants can show my products?","Shopify's Catalog \"syndicates product details to ChatGPT, Copilot, Shop app, and others\". Coverage will widen over time, so the practical move is to keep your product data accurate and complete rather than to optimise for any single assistant.",{"question":1147,"answer":1148},"Does Spring '26 change my UK consumer-law obligations?","No. A sale completed inside an AI assistant is still a distance sale under UK law. You must offer a refund if a customer cancels within 14 days of receiving an item, and refund goods that are faulty or not as described. Make sure your returns policy is visible wherever the purchase happens.",{"question":1150,"answer":1151},"Why does product data quality matter so much now?","Because AI assistants choose what to show. Shopify reports that AI searches powered by Catalog \"convert at 2x the rate of those using scraped data\". Clean titles, full specifications and honest descriptions are what get your products surfaced and bought.",[459,212],{},"2026-06-21",{"title":969,"description":1138},[1157,1158,1160,1162],{"title":473,"url":262,"publisher":72,"date":474},{"title":1159,"url":993,"publisher":72,"date":474},"Agentic commerce for every developer: The Spring '26 Edition",{"title":1161,"url":981,"publisher":72,"date":474},"Shopify Editions | Spring '26",{"title":476,"url":401,"publisher":477,"date":474},"blog\u002Fshopify-spring-26-edition-ucp-catalog","jEgLn-HDCFziKhIsVtgZVEoquBwASFmJZ_cKcgXmAtE",{"id":1166,"title":1167,"author":7,"body":1168,"cover":1351,"description":1354,"draft":198,"extension":199,"faq":1355,"funnelStage":210,"labels":1368,"meta":1370,"navigation":214,"path":1371,"pinned":198,"primaryLabel":1369,"publishedAt":1372,"readingTime":210,"seo":1373,"sources":1374,"stem":1395,"summary":210,"type":229,"updatedAt":230,"__hash__":1396},"blog\u002Fblog\u002Fuk-data-complaints-duty-pecr-fines.md","New UK data-complaints duty: what Shopify stores must do",{"type":9,"value":1169,"toc":1346},[1170,1177,1186,1194,1198,1206,1210,1218,1285,1300,1304,1313,1324,1339],[12,1171,1172],{},[15,1173,1174,1176],{},[18,1175,20],{}," this duty is now in force. The 19 June commencement has passed, so if a UK shopper complains about how you handle their data, you are already required to acknowledge it within 30 days — the steps below are live obligations, not upcoming ones.",[15,1178,1179,1180,1185],{},"From 19 June 2026 the ",[34,1181,1184],{"href":1182,"rel":1183},"https:\u002F\u002Fwww.legislation.gov.uk\u002Fuksi\u002F2026\u002F82\u002Fcontents\u002Fmade",[38],"Data (Use and Access) Act 2025"," gives shoppers a statutory right to complain about how a business handles their data, directly to that business. If you run a UK Shopify store you are a data controller, so you must accept those complaints, acknowledge them within 30 days and respond without undue delay. Separately, since 5 February the maximum cookie-rules fine rose from £500,000 to £17.5m.",[12,1187,1188],{},[15,1189,1190,1193],{},[18,1191,1192],{},"Two dates that matter."," From 19 June 2026 you must accept data complaints and acknowledge them within 30 days. Since 5 February 2026 the maximum cookie-rules fine is £17.5m, or 4% of global turnover – up from £500,000.",[26,1195,1197],{"id":1196},"what-is-the-data-use-and-access-act-complaints-duty","What is the Data (Use and Access) Act complaints duty?",[15,1199,1200,1201,1205],{},"It is a new legal obligation, live from 19 June 2026, requiring every data controller to receive, acknowledge and respond to data protection complaints from individuals. It commences with section 103 and Schedule 10 of the Act under ",[34,1202,1204],{"href":1182,"rel":1203},[38],"The Data (Use and Access) Act 2025 (Commencement No. 6) Regulations 2026",". A complaint is any allegation that you have failed to comply with UK GDPR. A UK Shopify store handling customer names, addresses and order history is squarely in scope.",[26,1207,1209],{"id":1208},"what-exactly-must-a-shopify-store-do-from-19-june","What exactly must a Shopify store do from 19 June?",[15,1211,1212,1213,650],{},"You must offer an accessible way to complain, acknowledge it within 30 days, and investigate without undue delay. The Information Commissioner’s Office (ICO) leaves the method to you, so an existing contact form can carry the duty. The table sets out each obligation and a practical action, per ICO guidance and analysis by ",[34,1214,1217],{"href":1215,"rel":1216},"https:\u002F\u002Fwww.squirepattonboggs.com\u002Finsights\u002Fpublications\u002Fthe-data-use-and-access-act-2025-and-the-new-right-for-individuals-to-complain-to-controllers\u002F",[38],"Squire Patton Boggs",[42,1219,1220,1233],{},[45,1221,1222],{},[48,1223,1224,1227,1230],{},[51,1225,1226],{},"Obligation (from 19 Jun 2026)",[51,1228,1229],{},"What it means",[51,1231,1232],{},"Practical action for your store",[58,1234,1235,1246,1263,1274],{},[48,1236,1237,1240,1243],{},[63,1238,1239],{},"Facilitate complaints",[63,1241,1242],{},"Offer at least one accessible route, for example an online form",[63,1244,1245],{},"Add a clear “data protection complaint” route to your contact page",[48,1247,1248,1251,1254],{},[63,1249,1250],{},"Acknowledge within 30 days",[63,1252,1253],{},"Confirm receipt inside 30 days of the complaint",[63,1255,1256,1257,1262],{},"An ",[34,1258,1261],{"href":1259,"rel":1260},"https:\u002F\u002Fwww.osborneclarke.com\u002Finsights\u002Fuk-ico-explains-data-use-and-access-acts-new-data-protection-complaints-requirements",[38],"automated acknowledgement email is sufficient"," for electronic complaints",[48,1264,1265,1268,1271],{},[63,1266,1267],{},"Respond without undue delay",[63,1269,1270],{},"Investigate proportionately and report the outcome",[63,1272,1273],{},"Log each complaint with a date and owner; keep the complainant updated",[48,1275,1276,1279,1282],{},[63,1277,1278],{},"Signpost the ICO",[63,1280,1281],{},"Tell people they can still complain to the ICO",[63,1283,1284],{},"State the right to escalate in your privacy notice and replies",[15,1286,1287,1288,1293,1294,1299],{},"The acknowledgement clock starts when the complaint arrives, on or after 19 June 2026. The response itself has no fixed deadline like a subject access request; the ICO asks for action “without an unjustifiable or excessive delay”, judged on the ",[34,1289,1292],{"href":1290,"rel":1291},"https:\u002F\u002Fico.org.uk\u002Ffor-organisations\u002Fhow-to-deal-with-data-protection-complaints\u002F",[38],"complaint’s circumstances",". The ICO now asks individuals to raise issues with the organisation first, and a complaint usually cannot reach the regulator until your internal process has been used, unless there are exceptional grounds, under its ",[34,1295,1298],{"href":1296,"rel":1297},"https:\u002F\u002Fico.org.uk\u002Fmake-a-complaint\u002Fdata-protection-framework\u002F",[38],"complaints framework",". A prompt, documented reply is the most reliable way to settle a grievance before it escalates.",[26,1301,1303],{"id":1302},"what-changed-with-cookie-rules-and-the-175m-fine","What changed with cookie rules and the £17.5m fine?",[15,1305,1306,1307,1312],{},"Since 5 February 2026 the maximum fine under the Privacy and Electronic Communications Regulations (PECR) rose from £500,000 to £17.5m, or 4% of global annual turnover, matching UK GDPR levels. The Act also added narrow exceptions where you no longer need consent, confirmed by ",[34,1308,1311],{"href":1309,"rel":1310},"https:\u002F\u002Fwww.stevens-bolton.com\u002Finsights\u002F102mqbh\u002Fthe-data-use-and-access-act-2025-cookies-what-is-changing-and-what-you-need-t\u002F",[38],"Stevens & Bolton",":",[618,1314,1315,1318,1321],{},[140,1316,1317],{},"Cookies used solely for statistical or analytics purposes, where the data is used only by you as the site operator.",[140,1319,1320],{},"Cookies that customise appearance or functionality, such as accessibility or display preferences.",[140,1322,1323],{},"Cookies that enable emergency assistance, such as location data for emergency services.",[15,1325,1326,1327,1331,1332,1335,1336,650],{},"These exceptions are tight. Advertising tags that share data with third parties, such as the Meta pixel or Google Ads remarketing, are “still caught by the general PECR prohibition and will still require user consent”. For most Shopify stores the practical change is small: your banner must still gate marketing cookies, and the cost of getting it wrong is now far higher. It also belongs with practical ",[34,1328,1330],{"href":1329},"\u002Fservices\u002Fsecurity\u002Fwebsite","website safety",", because consent, tracking and security all sit in the same risk surface. This is also part of being agent-ready, the data discipline behind the ",[34,1333,1334],{"href":165},"agentic commerce for a UK Shopify store"," shift and the ",[34,1337,1338],{"href":160},"Shopify Spring ’26 UCP and Catalog opening",[176,1340,1343],{"heading":1341,"label":1342,"to":179},"Ready to make your store agent-ready and compliant?","Book an AI-readiness review",[15,1344,1345],{},"We help UK Shopify stores tidy their data governance and cookie consent while opening up AI-driven discovery.",{"title":184,"searchDepth":185,"depth":185,"links":1347},[1348,1349,1350],{"id":1196,"depth":185,"text":1197},{"id":1208,"depth":185,"text":1209},{"id":1302,"depth":185,"text":1303},{"src":1352,"alt":1353,"width":195,"height":196},"\u002Fimages\u002Fblog\u002Fuk-data-complaints-duty-pecr-fines-hero.webp","A UK map, data servers and a locked cookie policy, with a complaint envelope routed towards legal scales and charts.","From 19 June 2026 the Data (Use and Access) Act gives shoppers a direct complaints right, and PECR cookie fines now reach £17.5m. Your actions.",[1356,1359,1362,1365],{"question":1357,"answer":1358},"Is my Shopify store a data controller under the Act?","Yes. If you decide what customer data you collect and why, for example names, delivery addresses and order history, you are a data controller under UK GDPR. The complaints duty applies to controllers from 19 June 2026, so a UK Shopify store keeping customer records is in scope regardless of size.",{"question":1360,"answer":1361},"How quickly must I respond to a data complaint?","You must acknowledge it within 30 days of receipt. The full response has no fixed deadline; the ICO requires action \"without an unjustifiable or excessive delay\", proportionate to the complaint. Keep the person informed and give them the outcome as soon as your enquiry allows.",{"question":1363,"answer":1364},"Do I still need a cookie consent banner after the changes?","Yes, for any non-essential cookie not covered by the new exceptions. Analytics used only by you, appearance preferences and emergency-assistance cookies no longer need consent. Advertising and tracking cookies that share data with third parties still require consent, so most Shopify stores keep their banner.",{"question":1366,"answer":1367},"What is the maximum fine for getting cookies wrong now?","Since 5 February 2026 the PECR maximum penalty is £17.5m, or 4% of global annual turnover, whichever is higher. That replaces the previous £500,000 cap and aligns cookie enforcement with UK GDPR, which is reason enough to confirm your banner correctly gates marketing cookies.",[1369],"compliance",{},"\u002Fblog\u002Fuk-data-complaints-duty-pecr-fines","2026-06-20",{"title":1167,"description":1354},[1375,1378,1382,1386,1389,1393],{"title":1376,"url":1182,"publisher":764,"date":1377},"The Data (Use and Access) Act 2025 (Commencement No. 6 and Transitional and Saving Provisions) Regulations 2026","2026-01-29",{"title":1379,"url":1290,"publisher":1380,"date":1381},"How to deal with data protection complaints","Information Commissioner's Office","2026-02-05",{"title":1383,"url":1259,"publisher":1384,"date":1385},"UK ICO explains the Data (Use and Access) Act's new data protection complaints requirements","Osborne Clarke","2026-02-10",{"title":1387,"url":1215,"publisher":1217,"date":1388},"The Data (Use and Access) Act 2025 and the new right for individuals to complain to controllers","2026-06-08",{"title":1390,"url":1309,"publisher":1391,"date":1392},"The Data (Use and Access) Act 2025: cookies, what is changing and what you need to know","Stevens & Bolton LLP","2026-02-12",{"title":1394,"url":1296,"publisher":1380,"date":1381},"Make a complaint: our data protection complaints framework","blog\u002Fuk-data-complaints-duty-pecr-fines","FgE9Fz61mffKxL500gIwyg-eaKwOnTZM5jbb6l0NH8A"]